SEAAT Flame campaign: The World Health Organization (WHO) SEARO (South East Asia Region) launched a regional campaign to promote tobacco control through the “SEAAT (South East Asian Anti-Tobacco) Flame.” The torch travelled throughout the country as a joint initiative by the Ministry of Health and Family Welfare, Country Office of WHO, and Bangladesh Anti Tobacco Alliance (BATA). WBB Trust developed a musical team which moved with the Flame to help create awareness and engage the public on tobacco control.       ...

In summer 1999, British American Tobacco (BAT) launched its ‘Voyage of Discovery’ to promote its John Player Gold Leaf cigarette brand. The Voyage involve a yacht that would travel to 17 countries in 170 days, with the final stop being in Bangladesh. WBB Trust encouraged other organizations to join us in opposing the promotional campaign; as a result, the Bangladesh Anti Tobacco Alliance (BATA), which is in Bengali Bangladesh Tamak Birodhi Jote, was formed and remains active to this day.   ...