SEAAT Flame campaign: The World Health Organization (WHO) SEARO (South East Asia Region) launched a regional campaign to promote tobacco control through the “SEAAT (South East Asian Anti-Tobacco) Flame.” The torch travelled throughout the country as a joint initiative by the Ministry of Health and Family Welfare, Country Office of WHO, and Bangladesh Anti Tobacco Alliance (BATA). WBB Trust developed a musical team which moved with the Flame to help create awareness and engage the public on tobacco control.