PROGRAMS - ENVIRONMENT

 TOBACCO CONTROL | ROADS FOR PEOPLE | GENDER| ECOCITY

TOBACCO: RESEARCH

BAT's Youth Smoking Prevention Campaign: What are its actual objectives? (Bengali and English)

An analysis of BAT Bangladesh's youth smoking prevention campaign.  The report includes the results of a focus group discussion and a survey of 300 male youth aged 11-16.  The report discusses youth exposure to BAT cigarette ads, their reactions to BAT's youth prevention messages, and analysis of those messages, as well as an overview of the problem of tobacco company-sponsored youth smoking prevention campaigns in general.  This report was funded by the Government of Canada through the Canadian International Development Agency (CIDA).

Bangladeshi children are more aware of cigarette brand names than of national holidays and of toothpaste. WBB conducted research around Bangladesh to learn the extent to which children are exposed to cigarette advertising, and to see how children's awareness of ads compares to that of other products and events. This paper summarizes the findings of the research. 

This book, produced by the World Bank and RITC. This book focuses on case studies from around the world in tobacco control. Chapter 2 of this publication features tobacco research of the WBB and the story of the Bangladesh Anti-Tobacco Alliance. It is entitled "Building Momentum for Tobacco Control: The case of Bangladesh''

Full of examples from around the world, this guide offers practical suggestions for low-cost ways to use the media to advocate for strong tobacco control law and a strong FCTC.